“In the 21st century, you can’t just rely on eating the best diet nutritionally, you have to think about what’s better for the world as well.”
I have known my guest today for many years, having collaborated with him on a number of health, nutrition and body-building books in the noughties.
James Collier is the co-founder and head of nutrition at Huel, a nutritionally complete powdered food brand that I happen to use every day. He is also the co-founder of the highly popular bodybuilding website MuscleTalk.
Launched in June 2015, Huel was the brainchild of Julian Hearn, who partnered with James to design a formula for a healthy product that could become the future of food. Huel is now one of the most successful meal replacement companies in the world – not that James likes to call it meal replacement.
“When you’re discussing what you’re having for dinner you don’t say: ‘shall we have pizza or replace it with fish and chips?’ Huel is a meal, it’s food in powdered or liquid form.”
Made with ingredients like oats, rice, peas, coconut and flaxseed, Huel contains 26 essential vitamins and minerals and is 100% plant based and sustainable. We talk about the how the product got off the ground and why sustainable nutrition has to be the future of food.
We also discuss:
- The importance of recruiting well in business
- Moving careers from the fitness to food industry
- Macronutrient ratios and what they mean
- How different nutrients interact with each other
- Nutrition and mental health