“Once you’ve been through the worst thing that could happen to you and you don’t die, it gives you an enormous amount of self-respect and confidence.”
Today my guest is yet another fellow Australian, Bahar Etminan, who is founder and editor of Rescu, a digital magazine for women featuring curated content and advice on how to live a life more fabulous.
The online collection of daily articles on style, substance, and success, have been written and curated by experts in a variety of sectors from technology, personal finance, and property to fashion, beauty and mindfulness.
Bahar was a relatively early adopter of digital publishing technology in Australia and had to work incredibly hard to prove Rescu’s place alongside Australia’s once-thriving print-dominated magazine market.
Since then her business has had to continue to adapt to meet the ever-changing landscape as marketers have shifted their advertising budgets from print to digital to social media and back again.
Bahra talks about all the highs and lows of being a businesswoman, including how she lost everything in the Global Financial Crisis, and how she has managed to pivot her business post-pandemic by launching Rescu.Me Academy online courses.
“The Global Financial Crisis was the most traumatic experience of my life,” she says. “The trauma of that business stress stayed with me a good 5/10 years…but it gave me new strategies for how to read the signs earlier.”
We also talk about:
- The effects of the pandemic on the publishing industry
- The journey of agelessness and non-invasive aesthetics
- What treatments you should be having perimenopausal
- How online learning has become a trend of the pandemic that is here to stay
- Bahar’s top book recommendation – Lifespan by Dr David Sinclair