Why it's imperative that we rethink fast fashion with Áslaug Magnúsdóttir, sustainable fashion expert, investor and CEO of Katla

“In the traditional fashion industry, there’s about 30-40% over production on average every season – if you can find a way to tackle that, you’re tackling a big part of the problem.” 

Did you know that the fashion industry emits more carbon than the airlines and maritime industries combined? The effect of fast fashion on the environment is an issue that has been highlighted more frequently in the press in recent years but is enough being done? 

Today my guest is Aslaug Magnusdottir, an Icelandic fashion entrepreneur responsible for the launch of luxury women’s fashion e-commerce site Moda Operandi, customisable women’s fashion store Tinker Tailor and sustainable fashion brand Katla. 

Sustainable fashion has shaped Áslaug's career but through her American-based, Icelandic-focused brand, Katla, she has created a company centred around on-demand manufacturing to produce clothes that are kind to the environment, people and animals. 

Katla clothing also has a unique tracking number so purchasers can learn about the history of the garment, for example who made the item and where the fabric came from, as well as a free-return shipping so unwanted items can be returned for recycling.  

We also speak about: 

• The future of fashion and how, in collaboration with other industries, it can be a force for good. 
• The effect of raw fashion materials on our health and the need for better labelling.
• The responsibility of brands and consumers to clean up the fashion supply chain.
• Áslaug's partnership with Six Senses Hotels Resorts Spas to launch Six Senses Össurá Valley, a sustainable hotel in Iceland.

 You can followÁslaug on Instagram @amagnusdottir, Twitter @MyKatla and facebook @AslaugMagnusdottir and visit her website: aslaugmagnusdottir.com.

About The Nicole Bremner Podcast:
Nicole Bremner is an investor, speaker, writer, and podcaster. After a successful decade building a multi-million property portfolio in London, Nicole was forced by a number of external obstacles to stop, take stock and figure out what really matters in life.  

Following a period of healing and reflection, she discovered that what doesn’t kill you makes you stronger and, so very often, setback is followed by real success. On The Nicole Bremner Podcast, she speaks to others who have triumphed in the face of adversity and explores the lessons they have learned along the way. 

To find out who’s coming up next on The Nicole Bremner Podcast, follow Nicole on Instagram @nsbremner and facebook or subscribe to her YouTube channel. You can also support the show here.

Disclaimer
The views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research. 

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