EP99: The future of sustainable food and nutrition with co-founder at Huel, James Collier.

“In the 21st century, you can’t just rely on eating the best diet nutritionally, you have to think about what’s better for the world as well.” 

I have known my guest today for many years, having collaborated with him on a number of health, nutrition and body-building books in the noughties. 

James Collier is the co-founder and head of nutrition at Huel, a nutritionally complete powdered food brand that I happen to use every day. He is also the co-founder of the highly popular bodybuilding website MuscleTalk. 

Launched in June 2015, Huel was the brainchild of Julian Hearn, who partnered with James to design a formula for a healthy product that could become the future of food. Huel is now one of the most successful meal replacement companies in the world – not that James likes to call it meal replacement. 

“When you’re discussing what you’re having for dinner you don’t say: ‘shall we have pizza or replace it with fish and chips?’ Huel is a meal, it’s food in powdered or liquid form.”

Made with ingredients like oats, rice, peas, coconut and flaxseed, Huel contains 26 essential vitamins and minerals and is 100% plant based and sustainable. We talk about the how the product got off the ground and why sustainable nutrition has to be the future of food. 

We also discuss: 

• The importance of recruiting well in business

• Moving careers from the fitness to food industry

• Macronutrient ratios and what they mean

• How different nutrients interact with each other

• Nutrition and mental health 

You can connect with James on Twitter, Instagram, and Facebook. Find out more about Huel at uk.huel.com.