EP127: From childhood trauma to Robbie Williams singing at your wedding; Sam White shares the ups and downs of success

"If you've had some sort of trauma in your early life...the problem you potentially suffer with is an inherent feeling of a lack of self worth. And success won't fill that."

Sam White tragically lost her mother to an overdose at age 23. By 24 Sam launched her first business from her sister’s conservatory and she hasn’t stopped since. Starting as a small uninsured loss company in 1999, Sam has grown the Freedom Group to become a hugely influential and expanding business. In the past 20 years she has spearheaded the growth of a dynamic company in an ever-changing sector, all the while maintaining a strongly principled approach to business.

But the road has not been an easy one. While living her best life in LA even having Robbie Williams, her neighbour, sing at her wedding, a regulatory change saw Sam lose 60% of her business's revenue overnight. Swift action eventually saved the business but it was not without the war wounds of going through an experience like that.  

With the continued growth of the Freedom Group, Sam always has her sights set on new projects and directions, which includes the launch of Stella, a woman focussed insurance company based in Australia. 

We also talk about: 

• Making and losing millions

• How Robbie Williams sang at her wedding (really)

• Same sex marriage, divorce and finding love again

• Having and raising children in a same sex relationship

• Travelling, weight loss and so much more. 

You can find her on Twitter @SamWhiteCEO, Instagram @samwhiteentrepreneur and LinkedIn.