Merchandise helps fans identify each other out in the world. Tersha Willis of Terrible Merch #36

“Merchandise helps fans identify each other out in the world.” - Tersha Willis Tersha is the co-founder and Head of Creative at the innovative music merchandise and tech company Terrible Merch.She graduated from Goldsmiths College with a Fine Art and History of Art Degree. Tersha then worked in financial services, private equity, and fashion before becoming an entrepreneur and co-founding cult streetwear brand Terrible Movement and later, Terrible Merch.Now, Terrible Merch provides unparalleled design, production, and merchandising services and tools for artists to help them increase profits from merchandise but also to create a unique connection between the artist and their fanbase.Tersha works only with projects that she truly believes in, carefully curating a roster of the best new artists and brands, including Marika Hackman, Girl Ray, and Chastity Belt. Data aggregated across the client base creates valuable insight for both artists and the wider industry. Terrible Merch also produced merchandise for the likes of Japanese Breakfast, Illuminati Hotties, Anna Burch, Chad VanGaalen, Matt Maltese, Goat Girl and many more.In this podcast:-Music merchandise industry-How important is good merchandise?-How to create a seamless customer experienceFind out more at: https://terriblemerch.comLet me know what you think in the comments below and do reach out If you have any questions or suggestions, always happy to hear from you!For more tips and exclusive content, support The Nicole Bremner Podcast!