EP117: Building a resilient brand in the aftermath of a financial crisis with London Money founder and director, Martin Stewart

“Mortgage brokers are a bit like the crocodile in that we’ve been around for ‘4 billion years’ and nothing seems to be able to kill us off! We’ve managed to get through the credit crunch and the pandemic – good brokers survive those downturns because they are good business people and quite resilient.”

My guest today on The Nicole Bremner Podcast is the CEO of The Money Group and founder and driving force behind its inaugural company, London Money. 

Martin Stewart has been working in financial services for 30 years and believes that unifying a previously fragmented sector is the best way to get the broker at the forefront of the industry. 

We talk about how to break through the white noise and micromanagement within the financial industry, where the property and mortgage market is heading following the pandemic, and how the simplicity of the London Money brand is set to provide unlimited outreach for his business.

“Sometimes the simplest ideas are the best ideas. You can spend an awful lot of money on rebranding and come up with something that’s worse than what you started off with. If you’re living in London and you work in money then that’s probably not a bad name for your business!”

We also talk about: 

• The difference between an authorised representative and directly authorised broker. 

• The relationship between client, lender and broker. 

• The importance of collaboration in business. 

• Supply and demand in the current market 

• How the ‘Bank of Mum and Dad’ continues to underpin the first-time buyer market

 Keep up to date with Martin’s informative and entertaining tweets on Twitter @LondonMoneyFS.