EP102: How to manufacture creativity with world-renowned creative expert, Nir Bashan
“In order to do well in business, you must get creative.”
My guest today is creative expert and author of The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth and Sustainability, Nir Bashan.
Nir has worked among Hollywood and music stars like Woody Harrelson and Rod Stewart and, in doing so, discovered that these creative superstars aren’t all that different from you and I, they’ve just mastered a method of repeatable and predictable creativity. It’s a type of creativity that anyone can learn and can be used in business and careers everywhere.
Nir has spent the last two decades working on a formula to codify creativityand hastaught thousands of leaders and individuals around the globe – including household names such as Microsoft, NFL, EA Sports and jetBlue (to name a few) – how to harness the power of creativity to improve profitability, increase sales, boost customer service and ultimately create more meaning in their work.
“We’re all born creative and the way we approach our job, our career is as unique as our DNA,” he says.
Nir’s book offers 92 tips or ‘tools’ to refresh your approach to problem solving. We talk about some of these as well as:
How to combine the creative and analytical mind
The power of listening as a creative business tool
Prosperity through error and turning mistakes into a positive
How to switch gears and stop multi-tasking
You can follow Nir on Instagram @Nirbashan and find out more about his workshops, keynote speeches and where to buy The Creator Mindset at Nirbashan.com.
About The Nicole Bremner Podcast:
Nicole Bremner is an investor, speaker, writer, and podcaster. After a successful decade building a multi-million property portfolio in London, Nicole was forced by a number of external obstacles to stop, take stock and figure out what really matters in life.
Following a period of healing and reflection, she discovered that what doesn’t kill you makes you stronger and, so very often, setback is followed by real success. On The Nicole Bremner Podcast, she speaks to others who have triumphed in the face of adversity and explores the lessons they have learned along the way.
To find out who’s coming up next on The Nicole Bremner Podcast, follow Nicole on Instagram @nsbremner and facebook or subscribe to her YouTube channel. You can also support the show here.