Atuksha’s background is in Customer Relationship Management (CRM) and data analytics. Over 15+ years, she has helped businesses, across many industries build a raving fan base through her CRM consulting business. Her focus is now crowdfunding. In 2013, Atuksha co-founded Simple Backing, a property focused Peer to Peer Lending (P2P) platform.

She then launched a second platform, Simple Equity in August 2016 following feedback from the crowd. P2P (including investing using the Innovative Finance ISA) and Equity projects now sit alongside each other under her brand ‘Simple Crowdfunding’.

Being an active property investor herself, she understands the benefits that crowdfunding brings to this industry. Atuksha is also a director of the UK Crowdfunding Association and in 2017 won the National Venus Award for ‘Influential Woman of the Year’.