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Podcast

Podcast

EP54: Cheryl Laidlaw on building a website in a day and social strategies

“The word ‘authentic’ has become a buzzword and a bit of a joke. Really, we want to be a bit more real and we can do that with video.” Cheryl Laidlaw

When website developer Cheryl Laidlaw told friends she was going to build websites in a single day they laughed. But Cheryl has done just that for years, and successfully with a waiting list that keeps getting longer. 

During lockdown we spoke about the initial panic that things would completely shut down to the bounce in motivation as people realised now was a time they could reshape their businesses. What this means for Cheryl is many of her clients requiring shiny new websites.

We also discussed Social Media World 2020 she was lucky enough to attend in San Diageo just before the world shut down including her key learnings. Although, she’s still digesting them.  

Then we switch over to a previous podcast I recorded with Cheryl in September 2019 but was never published. Enjoy and as always, I welcome your feedback. 

ABOUT GUEST

Cheryl Laidlaw, or London Web Girl, is a digital marketer specialising in website creation for business growth. She has a big passion in making web design not only interesting, but accessible to all, she prides herself on her Website In A Day service that leaves her clients not only with a with a fantastic website, but having had a great day learning new skills and new-earned confidence using their website to grow their business. 

Website: https://www.website-in-a-day.co.uk

LinkedIn: https://www.linkedin.com/in/cheryllaidlaw/

Instagram: https://www.instagram.com/londonwebgirl/

Facebook: https://www.facebook.com/londonwebgirl/

DISCLAIMER

The views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research. 

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Podcast

EP51: Jamil Qureshi – sports psychologist and success coach

“The most successful people I have worked with have a really good level of self awareness.” Jamil Qureshi

And Jamil would know. He’s Jamil has helped six people, yes six, sports people get to number one in the world.

In 2006, he was appointed as the first-ever official psychologist to work with the European Ryder Cup team. They made history in winning by a record-equalling margin.

Jamil has worked with 22 golfers inside the top 50 in the world, including two world number 1s.

His clients have included Darren Clarke, Lee Westwood, Henrik Stenson, Paul McGinley, Graeme McDowell, Paul Casey, Thomas Bjorn, Sergio Garcia,

Ranked among the most influential figures in British sport in 2009, Jamil was voted in the top 100 most powerful men in golf 2008 by his international peers.

He has worked successfully with three English Premiership football clubs, one of which reaching a record position from its halfway point in the season.

He has worked with footballers from Manchester United FC, Manchester City FC, Liverpool FC and Chelsea FC

Jamil has worked with Fomula 1 drivers David Coulthard and Eddie Irvine and 2009 England Ashes winning cricketers. 

And guess what? Jamil agreed to speak with me not once but twice. Listen to the two podcasts back to back now. 

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Podcast

EP50: GP Louise Wiseman answers our questions

Dr Louise Wiseman MBBS BSc(Hons) DRCOG MRCGP is a mother, former GP, now health writer and motivational speaker. After working 15 years in the NHS, Louise has written her first book Your Best Life – A Doctor’s Secret Guide to Radiant Health Over 40 (release September 28th 2020), working with experts from all fields of medicine to uncover evidence-based secrets to improve health and maximise longevity.  Within the book you can also find the stories of many prolific women who will tell you whether you can really have it all. Louise is also a medical editor and writer for www.netdoctor.co.uk and a medical writer for www.thefrankmagazine.com

 www.drlouisewiseman.co.uk instagram and twitter @drlouisewrites

https://www.troubador.co.uk/bookshop/self-help/your-best-life-a-doctors-secret-guide-to-radiant-health-over-40/

If you’d prefer to watch the video the link is here.

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Podcast

EP49: Joao Botelho – Casa Botelho, creating beauty and harmony

“How can I accomplish something beautiful within the budget that I have?” – Joao Botelho

Before founding Casa Botelho, João Botelho enjoyed a 22 year career in global luxury retail, beginning his journey in sales for a prestigious Brazilian brand Belo Horizonte. With the ambition to explore the world, he decided to move to Europe in 1994, making London his new home. Since then he has worked for Harvey Nichols, Nicole Farhi and Jasper Conran, opening Jasper Conran’s flagship Mayfair store in 2004. He joined Donna Karan New York in 2000 and has held several senior positions including Director of Retail.

Having worked with iconic homeware designers and travelled around the globe, he has experienced style at its best, learned exquisite architectures and gained interiors’ knowhow, inspiring him to explore different sides of his creative personality through the redesign of a space.

Joao’s obsession for homeware and passion for styling has led him to discover his desire for interiors. During the journey he was able to design furnishings, doors, windows and customise kitchen, TV console, vanity unit, walk-in wardrobe as well as concrete floating shelves and sink, collaborating with Waind Gohil Architects.

In this podcast:

-fashion vs interior design;
-how to accomplish perfect harmony in any room?
-Joao’s top interior design tips;

Find out more at: www.casabotelho.com

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Podcast

EP48: Katie Smith, multi-award winning bricklayer on a mission

“My mission is to let others see just how construction can change lives and lead you down a different path.” Katie Smith, bricklayer

My name is Katie Smith, I am 30 years old and I’m a multi award winning Bricklayer. I love what I do and wouldn’t change it for the world. My mission is to let others see just how construction can change lives and lead you down a different path. I believe there’s something for everyone and I think for people with backgrounds like me. Construction is the answer.

While working in construction I quickly realised that there’s a gap in the market for Womens workwear. So I did something about it and designed a range especially for the increasing number of women entering the industry. You can get involved over at my gofundme page here: www.gofundme.com/f/the-female-factory.

#thelifeofafemalebricky #togetherwecanmakeadifference

I have an Instagram account @the_female_factory_lc feel free to follow my journey and watch my love for bricklaying and helping others.

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Podcast

EP47: Graeme Alfillie-Cook – Securing millions in an otherwise lacklustre property market

A good news story in an otherwise lacklustre property market. Graeme Alfillie-Cook, consultant, Apex Airspaces

In this podcast we discussed what it was that sets Apex Airspaces apart and how they’ve grown from a standing start to now a company with a heft delivery pipeline and millions of development funding.

Graeme is a senior real estate banker now working on a consultancy basis for Apex Airspace. He has helped the company put in place a £9m development financing with Homes England and more recently a £10m revolving development financing with the GLA to deliver 500 units across London.

Graeme formerly headed Lloyds Bank’s Developers team providing innovative client centric debt finance solutions and in turn helping customers deliver complex development projects. He has extensive real estate and structured finance experience having worked with Lloyds’ major real estate clients closing numerous high profile debt transactions as well as being active in the structured credit and securitisation markets. Graeme joined Lloyds Bank from the University of Exeter where he studied Economic and Political Development. He is married with two children, lives in Central London, and sits on the Executive Committee of Wasps FC.

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Podcast

EP46: Adrian Cormican – Financing over £750m of property

“How do you get your investors? We just ask.” Adrian Cormican

In this podcast Adrian discusses:

– His unique property financing offering;
– Getting over his fear of public speaking;
– Being called a LinkedIn guru; and
– Turning around a development that starts going wrong.

Adrian has worked in the property industry since 2001. Initially starting in banking before setting up a property brokerage in 2010, Hallcroft Finance. Since then the business has assisted with the finance of over £750,000,000 worth of property to the market.

The business has grown alongside its clients into a lending business in its own right with both a second charge lending business and a joint venture arm which has been built on strong relationships created over the years.

For more information see: www.linkedin.com/in/adrian-cormican-80198a11/

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Podcast

EP45: Gita Trevorrow-Seymour – neuroscience geek and founder of High Definition You

High Definition You is the brain child of Gita Trevorrow-Seymour. Her love affair with human behaviour began at age 6 when she attended her first play. Who, she wondered, couldn’t be fascinated with the inner workings of the human being and how we portray ourselves and how we are perceived?! Understanding what makes humans tick and what forms ‘character’ developed over the decades from a fascination to an occupation. An unexpected passion and current study into applied neuroscience now deeply informs the approach we take at High Definition You and our focus on how we can transform the mindset and ‘confidence’ of our clients.

We love inspiring a-ha moments but we live to empower our clients to take action.

Having sat through too many dull trainings in her corporate career, Gita is determined to equip our clients with a toolkit full of practical techniques that are not only easy to remember and implement but also have a huge impact on their personal and professional happiness, motivation, engagement and success.

Before qualifying as a coach, Gita’s 15-year career spanned psychology, acting, banking, recruitment and sales, so she is uniquely placed to combine science-backed research with an innovative approach to business in an inspiring, engaging and empowering way. Drawing on her own leadership journey, she brings a compelling combination of creative, commercial and cognitive to the personal and professional development space.

Whether giving a keynote speech or working with participants over several days, Gita and her team facilitate change on a deep and sustainable level. Clients report meaningful shifts that unlock not only their individual hidden potential but also boost the company’s effectiveness in a myriad of ways.

To find out. more about Gitanjali see www.highdefinitionyou.com or Instagram www.instagram.com/gitanjali_hdyou/

Let me know what you think in the comments below and do reach out if you have any questions or suggestions, always happy to hear from you!

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EP44: Martine Bridge – founder of property PR firm, Bridging London

Martine is the driving force behind Bridging London, her charisma and professionalism have enabled her to build one of the most significant networks in the Property PR industry. Martine and her skilled team have leveraged their considerable experience to create long lasting and mutually beneficial partnerships for all in her network.

Before starting Bridging London in 2013, Martine had a varied and extensive career in property and lifestyle communications, including five years with luxury developer Candy & Candy, where she has worked on iconic developments such as One Hyde Park, Chelsea Barracks and Fitzroy Place. Martine has also worked for luxury interior design firm Lawson Robb and branding and design agency Heavenly, on prestigious projects such as The Lancaster’s and Somerset Place at the Royal Crescent, in Bath.podcast propertyrealestatebusinessentrepreneurpublicrelationsPR

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Podcast

EP43: Marina Conway-Gordon – Creative Producer, The Real Life of Brands

‘We won’t mention what the short comedy is about…!’ Marina Conway-Gordon, producer of short comedy Get Notted

Marina Conway-Gordon is a media strategist and producer. Joining East Eight in 2016, she helped develop the East Eight story which attracted over £6.4m in equity crowdfunding over 18 months. Marina is a firm advocate of storytelling over advertising; attraction versus promotion in business.

‘It’s only going to get louder out there, and what differentiates you is story.’

Marina is also a scriptwriter and at the time of this podcast was getting ready to launch her latest short comedy, Get Notted! funded entirely on Kickstarter. It’s now been made and going through festivals. But we won’t mention what it’s about…

In this podcast:

– The importance of story and messaging
– Being a creative in business
– Bringing a sense of humour and the ‘real’ to media strategy

Now creative producer at her own production company The Real Life of Brands – launching 1 May, the focus is on real feel storytelling in and behind brands. She works with social media teams, trainers, coaches and entrepreneurs in delivering a powerful story which builds a thriving online community.

To find out. more about Marina follow her on Instagram @marinavision

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